‘Sorry everything’s in bags’: The accountability of selling bread at a market during the COVID-19 pandemic

Societies are undergoing enormous upheavals in the wake of COVID-19 pandemic. High levels psychological distress widespread, yet little is known about exact impacts at micro-level everyday life. The present study examines ordinary activity buying bread to understand changes occurring early crisis. A dataset over 50 social interactions a community market stall were video-recorded, transcribed and examined detail using multi-modal conversation analysis. With came an orientation heightened risk disease transmission when selling food. was placed bags, difference which justified as preventative measure morally normalised by invoking common-sense prohibition touching produce. Having out immediate sight practical challenge that occasioned expansion turns sequences look for and/or confirm what sale, highlighting normative organisation between seeing buying. analysis shows how related pandemic adjusted interactionally. More broadly, this research reveals small daily life likely contribute overall negative on health well-being have been reported.